Identity Design
A clear identity is the system that shapes your business.
Identity design is the way your business looks, feels, and communicates. It’s the combination of your logo, colors, typography, imagery, and voice, all working together to make your business recognizable, memorable, and consistent.
How We Build Your Brand
Every brand has its ingredients. Below, you can see how we crafted each element and combined them to create a cohesive, recognizable identity.
The Monmouth Business Association is a vital organization that supports local businesses, organizations, and community initiatives, helping to foster a unified community. See how we took each ingredient and put them together to build a brand that works seamlessly across all platforms.
Logo System
Ingredient
What we did
Developed a flexible logo family for Monmouth Business Association
The result
Recognizable across web, print, and social media
Logo System
Ingredient
What we did
Selected signature color palette that reflects their brand
The result
Recognizable across web, print, and social media
Typography
Ingredient
What we did
Paired 2 typefaces for headings, body, and accents
The result
Recognizable across web, print, and social media
Visual Style
Ingredient
What we did
Defined imagery style using photography and graphics from past campaigns
The result
Conveys brand personality consistently
Voice
Ingredient
What we did
Crafted messaging for website, social media, and ads
The result
Communicates clearly and confidently
Strategy
Ingredient
What we did
Ensured all elements aligned with business goals
The result
Materials worked cohesively to support growth
We made these and we love them
Our Process
Your vision guides everything we do. Through a clear, thoughtful process, we work with you to shape a brand identity that represents who you are and how you want to be seen.
Discovery
You’ll begin by completing a detailed questionnaire that helps us understand your business, goals, and vision. From there, we schedule an initial discovery meeting to dive deeper and get to know you and your brand more personally.
Planning & Design
Next, we take what we’ve learned and create a few custom logo options for your brand. We then meet to review them and choose the direction that feels right. Once your logo is finalized, we use it as the foundation to build the rest of your brand.
Review & Finish
In the final stage, you’ll see all your brand elements come together, including your logo and supporting visuals. We make the agreed-upon edits and prepare a complete brand package with all files and a style guide.
Looking for a different service?
Frequently asked questions
Do you offer motion graphic services?
Yes, if you want an animated logo or want to enhance a video with an animated intro, we can do that! We can also do video editing, so if you have some footage, we can make it into a cohesive story.
Where can I find a complete list of services you offer?
The short answer is you can’t; we have helped businesses with many different types of projects that fall under the headings of Website, Identity, and Graphic Design.
If you are interested in working with us but are unsure if we can help, please don’t hesitate to email admin@sparkletdesigns.com with your project details. If we can’t help you, we can refer you to someone who can!
We also love partnering with other local businesses and have successfully orchestrated multi-platform projects encompassing services we don’t offer, including photography, videography, social media, and printing services. All that to say, we love working with others to ensure our clients have the highest quality services provided by people who specialize in their own niche areas.
What does your process look like?
When starting a new project, our first step is to have the prospective client fill out a questionnaire that tells us a little about your business and the project you would like done.
If you have a deadline and budget for the project, we also discuss that and compare it against what you are hoping to accomplish. We may send your organization an estimate to confirm the budget and project scope during this process.
Once that is agreed upon, we send you a contract to sign, and you pay a non-refundable deposit before we get started on the design.
After that, we will continue working together to meet the goals outlined in the contract, ultimately leaving you with another tool to help your business grow
Can I see examples of your work?
Of course! Feel free to head over to our portfolio to see examples of our work.
Are you taking new clients right now?
Yes, we are taking new clients right now.
If you are in the process of deciding whether to begin a project right now, please reach out sooner rather than later because we only take on a limited number of clients at a time.
