Mi Casita Market
The Challenge
Mi Casita Market, affectionately known as Los Primos, required a rebranding and a website that would effectively communicate its unique story and showcase its services. Initially founded as Mi Casita Market, it became known as Los Primos over time due to the friendly way the staff greets their customers. The business was established on the principle of making everyone who walks through the door feel at home, whether through the welcoming nature of the staff, the authentic market ingredients, or the family recipes served in the restaurant.
We were asked to develop a brand identity and website that would capture the unique personality of Mi Casita Market while effectively communicating its services. The project needed a logo that incorporated both names in a simple, welcoming illustration, and a website that could feature their food and offerings while making it easy for customers to place orders. Additionally, the business card had to reflect the brand clearly and consistently across all touchpoints.
The Solution
Identity Design
The simplistic illustration of the animals (cow, chicken, and pig) represents the three main types of meat served at the market. In contrast, the simple but realistic style of the animals ensures they are legible to everyone. The curved name of the business, centered above the illustration, invites a friendly feel to the design. The color pallet chosen, dark browns and greens, provides a natural, made by nature and long-lasting feel to the overall design system.
Website Design
The color palette established in the logo and graphic materials is continued on the website and combined in a way that matches color contrast guidelines for website accessibility. The handwritten feel of the font continues the sense of friendliness. The website also displays photos of food (taken by Make It Known Media), enabling potential customers to “eat with their eyes” and letting them see the truly delicious food. The call to order button is conveniently located in the menu and throughout the website, ensuring easy access when a customer is ready to order.
