The Picken Chicken
The Challenge
The Picken Chicken was an antique store that started in Independence, Oregon, and has now found its new home in John Day, Oregon. Stepping inside felt like embarking on a treasure hunt, with delightful surprises waiting around every corner. They wanted a logo that evoked the feeling of exploring and discovering new things, but was still very minimal in its' overall design.
The Solution
Using the illustration of chicken footprints evokes the feeling of wandering and provides movement to the design, while the serifed typeface helps create a timeless feeling.
To ensure consistent branding, a style guide was created detailing a specific color palette and font choices. This guide enables the business to maintain a cohesive identity in future advertisements, fostering recognition and connection with its audience.
