A New Leaf Tattoo Studio
The Challenge
A New Leaf Tattoo Studio was an Independence, Oregon tattoo studio built on the idea that a tattoo shop should feel welcoming, positive, and supportive for both artists and clients alike. Founded by artist and owner Kylee, the studio was home to a roster of talented artists, each bringing their own unique style and journey to the space. They came to us ready for a refresh, wanting a logo redesign with an updated color scheme and a website that truly reflected the feel of their physical space. With multiple artists on their roster, they also needed a way for clients to explore each artist's unique style and journey so they could find the right fit before ever walking through the door.
The Solution
The new logo and color palette brought the studio's identity into focus, anchoring the brand in a rich mix of deep teal, warm gold, olive, and soft sand tones that mirror the atmosphere of the space itself. The leaf from the logo became a recurring design element throughout the site, used as a pattern and as small accent sprigs that give the pages a cohesive, organic feel.
The website was built with plenty of white space to let the artwork breathe, putting the focus where it belongs: on the work. Each artist has their own dedicated section to showcase their portfolio and story, giving clients everything they need to choose the artist that's right for them.
Original
Refreshed
Original
Refreshed
